SEO Elite
Search Engine Optimization (SEO) is the dream of every webmaster. Webmasters know the value of getting good ranking on the search engines that can give their sites free targeted traffic for a long time. SEO is a long process that can take a couple of months before you will see any results. But it is worth it.
If you dont know SEO than it means optimizing your site for search engines so that it gets ranked on search engine pages. You do this by On Page Optimization and Off Page Optimization. On page Optimization means that you include the title tag, description tag, keyword tag and H1/H2 headers to tell the search engine the keyword that you want to be ranked. Search engines dont like keyword spamming. So keep the keyword density on your page below 4%.
On page optimization is good but what actually works on the search engines is Off Page Optimization: getting quality backlinks from other authority sites. Search engines like to see thousands of quality backlinks to your site from authority sites before they start ranking your site for high traffic keywords.
Let me be frank, both On Page and Off Page Optimization requires hard work for a few months. There is no shortcut. Google does not like reciprocal links.
Some people fall into the trap of Black Hat SEO Gurus. These gurus will sell their eBooks for hundreds of dollars telling you to do this and do that. Avoid black hat. Search engines hate this stuff. Your site may get penalized by the search engines for using such techniques.
Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.
SEO Elite is expensive. It only tells you how many websites are linking back to your site. And what is the ranking of your site for a particular keyword. It does not help you in link building and it does not help you in on page optimization.
In my opinion, you need not waste few hundred dollars on such SEO software. Google gives you the resources that does these things free for you.
Open a Google Webmaster Tools account free. Get your site indexed by Google by submitting your site and its sitemap at Google Webmaster Tools. Without being indexed, your site cannot get ranking from the search engines.
In the Google Webmaster tools, you will find the link Search Queries. Click on this link. It will show you the keywords for which your website had been ranked in the past week.
Click on: link:http://www.yourdomain.com on the Google Webmaster Tools page and you will find the backlinks that Google is counting for your site. If Google is not counting a backlink, it has no value.
Isnt this method free and better than spending hundreds of dollars on SEO Software? If you have a Google Adwords account than you can also open a Google Analytics account for your site free.
Google Analytics is a great free tool provided by Google that tells you everything. How many visitors visited your site on a given day, the countries from where the search was made even the cities, how much time they had time spent on the site, their referral path, the bounce rate that your site had, how many pageviews per visitor; keywords they used to find your site on the search engines, how many direct visitors and how many referring sites are giving you visitors.